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The Lambert Review Of Business-University Collaboration, published in December 2003 looked at the relationship between industry and academia in scientific research and commercialisation of that research. It broadly supports the Government’s approach to ‘third stream funding’ which promotes knowledge transfer. The amount of money spent by UK companies on research and  development (R & D) is low compared with other industrialised nations: about $410 per person compared with $700 per person in France and $1300 in the USA.

There are barriers to commercialising university IP, including lack of clarity on ownership in research collaboration and in the variable quality of university technology transfer offices. Universities perform well by international standards in science and technology. There has been a marked change of culture, with many universities casting off their ivory tower image and playing a much more active role in their regional and national economy. But, there had been too much emphasis on spinouts over the last decade compared with licensing fend other forms of commercialisation).

When we received the Notice of Allowance for our first patent, meaning that we would be awarded the patent, and were able to obtain a license agreement, that all changed. Our licensee was immediately able to place Ghostline® in all of the stores we had coveted, and more. Our new product had immediate nationwide distribution. If we had continued to manufacture and distribute the product ourselves, we would never have obtained that level of success.

The more of the above-listed criteria your invention meets, the greater are your chances of success. This does not mean that if it does not meet all of these criteria your product cannot be successful; it just means it is not as likely. For example, an expensive item that is a one-time purchase can be a successful invention if the potential market is large enough.

Inventors who are operating on a shoestring budget would be well advised to seriously consider each one of the listed criteria. Among your many great ideas, maximize your chances of success and minimize the likelihood that you will spend money unnecessarily by carefully choosing the idea that will require the least amount of cash outlay with the greatest potential for commercialization.

If you can identify manufacturers who already have the distribution channels in place and your product would be a logical extension to their existing line of products, it will be a simple matter for them to add your product. In other words, these manufacturers already have shelf space in most or all of the retail outlets that would normally be expected to carry a product such as yours. The simpler it is for the manufacturers, the more likely they will be to give serious consideration to your product for licensing. Manufacturers like to license products for which they already have allotted shelf space in the stores. They can simply remove one of their slow selling existing products and replace it with your new, exciting and potentially good selling invention.

Some independent product developers (i.e. inventors) target specific manufacturers and deliberately develop products that fit into their existing product line. This helps to maximize the inventor’s chances of success because he is staying within his “comfort zone” with products with which he is familiar.

In simple terms, your portfolio should reflect your personality as a saver, investor, and speculator. Pure savers will want all their money in savings instruments, pure investors will want it all in investments, and pure speculators will want it all in speculations. Most of you, however, will want to have some money in two or all three types of investments. The only way to determine amounts is to watch how different ratios affect your emotions.

For example, retirees are sometimes advised to have five years of living expenses in savings instruments. They can then place the rest of their money in investments and speculations. However, many retirees are unhappy with the low returns from savings instruments. Being more investors than savers, they will cut down to one year or even a few months of savings instruments and put the rest in investments. This will increase both their returns and happiness.

Other retirees will not want anything in investments. They will only be comfortable with everything in savings. While they may start retirement with five years of savings, eventually they will have twice their life expectancy in savings.