If you can identify manufacturers who already have the distribution channels in place and your product would be a logical extension to their existing line of products, it will be a simple matter for them to add your product. In other words, these manufacturers already have shelf space in most or all of the retail outlets that would normally be expected to carry a product such as yours. The simpler it is for the manufacturers, the more likely they will be to give serious consideration to your product for licensing. Manufacturers like to license products for which they already have allotted shelf space in the stores. They can simply remove one of their slow selling existing products and replace it with your new, exciting and potentially good selling invention.
Some independent product developers (i.e. inventors) target specific manufacturers and deliberately develop products that fit into their existing product line. This helps to maximize the inventor’s chances of success because he is staying within his “comfort zone” with products with which he is familiar.
Hello! My name is Nahtan Woodman. I'm an economy PhD and a graduate from the Harvard Univesity. Currently I work as a business consultant for a major international company. This blog is my way of informing the common folk about the most basic and popular issues associated with personal finances, such as loans, mortgages or debt. I really hope you find the information posted here useful.